Natoora is an internet based company dedicated to delivering high quality foodstuff throughout France, UK, Belgium and Luxembourg. Natoora delivers all of their products directly from the producers (mostly French organic farmers) to your table at "market" price ? avoiding high logistics and storage costs.

Benefits from AirLiner:

• • Temperature maintaining capacity, along with the T Zone Tray
• • Flexible delivery schedules
• • Transportation savings

Following the initiative of young parents, Natoora.fr was created in September 1999. Natoora's website is dedicated to "ultra-fresh" food and beverage products ensuring deliveries straight from French farms to your house - with a gourmet touch. This is the only website that delivers nationwide in France using AirLiner technology. In the freshest state, in record time and at a really competitive price, the largest selection of the best foodstuff in France is available for delivery to your door. Most of Natoora?s partners are following the trend of all organic products. (Twenty-five percent are referenced as fully organic producers.) From the crispiest salads to the freshest wild fish, the most delicate cheese to the juiciest fruit, and from prime range poultry to the creamiest farm yogurts, it is now possible to eat delicious and healthy food that is convenient and of the best quality.

History of Natoora:

• • February 2001: Deliveries starting in Paris and its suburbs
• • December 2002: Launched nationwide deliveries with Chronopost (see Chronopost case study and website: www.chronopost.com/fr/ecommerce/list_of_partners#M500002)
• • May 2004: Opening of the Natoor.com.uk website, delivering in greater London
• • January 2005: Natoora is awarded "Le Click d?Or" ("Golden Click"), the hightest award in the French internet industry
• • October 2005: Nationwide deliveries in Great Britain using Citylink post
• • March 2006: Started delivering in Belgium and Luxembourg

Guy Hemmi, General Manager at Natoora: "The use of AirLiner enabled us to look differently at the logistics for fresh products under controlled temperatures. AirLiner technology and the TzT (T zone Tray) allowed us to consider multiple means of transportation for our products and thus optimize our delivery costs and our service. Thanks to this system, the cold chain is guaranteed without breach. From the producers? premises to the doors of our customers while respecting the environment. Another main advantage is the structure of AirLiner that protects the products from shocks and mishandling during transportation. In addition, we have optimized the storage capacity of our logistic platform, as the AirLiners are stored folded and non-inflated. The airliners are inflated depending on demand. It gives us a great deal of flexibility."

In Paris, a cold self generator is used with each cold box and TzT system. This allows the box to be completely autonomous from any power source. It also enables light delivering devices such as environmentally friendly electrical scooter. This concept of an autonomous box was then used and extended to the whole of the French territory in partnership with Chronopost. The same applies to their services in Belgium and Luxembourg. Natoora soon became the leader in the French e-commerce market, with the largest delivery zone. Way ahead of its competitors.

Use of the T zone Tray:
The use of the T Zone Tray (TzT) as a temperature diffuser devise to supplement the AirLiner, enables Natoora to guarantee a positive cold (2°C to 8°C) in the Natoobox (cold box) for up to 120 hours. Therefore, the "shelf life" of our Natoobox largely exceeds the time of delivery. This gives Natoora a margin to work with and thus increases the flexibility within the organization in regards to their deliveries. TzT is clever, economical and highly reliable. Just like Natoora! It also is ecological and can be reused by their customers. This helps to educate the population about protecting the environment!

Newsmagazine publication, The Web Journal: « Sur les traces d'un colis »:
www.journaldunet.com/dossiers/natoora-chornopost/24.shtml

Natoora description on the Chronopost website:
www.chronopost.com/fr/ecommerce/list_of_partners#M500002

Natoora websites:
www.natoora.co.uk or www.natoora.fr